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Decathlon.com — AI Catalog Score

How well Decathlon.com's 250 products would be recommended by ChatGPT, Claude, Perplexity, and other AI shopping agents.

70
/100
B · Sometimes recommended

250 products audited

Snapshot taken Jun 4, 2026

28AI-ready (≥80)
221Need work (50-79)
Partial audit. Public scan covers 61 of 100 signals. Install the Shopify app to audit metafields, SEO meta, image alt text, variant barcodes, and inventory (the remaining 39 pts).

Top issues across the catalog

223×
Title has no factual marker (material, spec, ingredient). AI matches better with at least one.
216×
Description only has 47 words. Too short for AI matching, aim for 150 or more.
165×
No bullet list in the description. AI agents parse structured lists much more reliably than prose.
162×
Description has no specific attributes (materials, dimensions, ingredients, certifications).
99×
Product type "Sport bag" is missing from the title. AI agents use it for category matching.
15×
Title length is 23 characters. Aim for 30 to 80 for AI matching.
11×
Title only has 4 words. Add product type plus a distinctive attribute.
Description contains fluff words (premium, amazing, best). Replace with specific attributes.

Lowest-scoring products

Van Rysel 900 Cycling Gloves

49/100 · D
Title 5/15 Desc 3/20 Images 4/8 Variants 8/8 Category 10/10

Van Rysel RCR Smart Trainer with Zwift Cog and Click

54/100 · C
Title 9/15 Desc 3/20 Images 8/8 Variants 3/8 Category 10/10

Van Rysel D500 Smart Trainer with Zwift Cog and Click

54/100 · C
Title 9/15 Desc 3/20 Images 8/8 Variants 3/8 Category 10/10

Van Rysel RCR 105 DI2

56/100 · C
Title 5/15 Desc 3/20 Images 8/8 Variants 8/8 Category 10/10

Van Rysel RCR Pro Force AXS

56/100 · C
Title 5/15 Desc 3/20 Images 8/8 Variants 8/8 Category 10/10

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